#18: Back to Basics — The Two Keys to Follow-Up

#18: Back to Basics — The Two Keys to Follow-Up

This is part 3 of our 5-part series about the senior living sales and marketing funnel.

In this episode, Dallas and Luke talk about following up with leads to get them to tour your community.


If you follow the two keys they talk about, you will book more tours and get more move-ins.

Listen to the episode

Let's Get Started

1

Book A Demo

Let’s find a time to chat to see if the Move-in Machine would be right for your website.

2

Easy Onboarding

Most of our partners were able to get our widgets onto their website in a week.

3

Enjoy Occupancy Growth

After just one month, you’ll see more tours & move-ins generated from your website.

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#17: Back to Basics — Your Four Traffic Sources

#17: Back to Basics — Your Four Traffic Sources

There are four traffic sources:

  • Paid online
  • Unpaid online
  • Paid referrals
  • Unpaid referrals

In this episode, we talk through each option and how to use each option to book more tours and get more move-ins.

Listen to the episode

Let's Get Started

1

Book A Demo

Let’s find a time to chat to see if the Move-in Machine would be right for your website.

2

Easy Onboarding

Most of our partners were able to get our widgets onto their website in a week.

3

Enjoy Occupancy Growth

After just one month, you’ll see more tours & move-ins generated from your website.

Book A Demo
Try the Tools

#16: Back to Basics — The 5 Things Every Sales and Marketing Team Needs To Do To Fill Their Community

#16: Back to Basics — The 5 Things Every Sales and Marketing Team Needs To Do To Fill Their Community

We’re starting our 2022 podcasts with a 5-part series about 5 things your sales and marketing team needs to do to fill your community or care home.

And it all starts with having the right funnel in place.


A marketing and sales funnel allows you to create a repeatable plan for success.


If you don’t have a funnel, you’re losing leads, booked tours, and money.


This is the time to get a funnel in place.

Listen to the episode

Let's Get Started

1

Book A Demo

Let’s find a time to chat to see if the Move-in Machine would be right for your website.

2

Easy Onboarding

Most of our partners were able to get our widgets onto their website in a week.

3

Enjoy Occupancy Growth

After just one month, you’ll see more tours & move-ins generated from your website.

Book A Demo
Try the Tools

#15: Brea Roper — Strengths Make You Stronger. Get The Right People in The Right Spots of Your Business

#15: Brea Roper — Strengths Make You Stronger. Get The Right People in The Right Spots of Your Business

Brea Roper, a Certified Gallup Strengths coach, chats with Dallas about how to navigate today’s tough hiring environment. When you have an open position, you need to fill the position with someone who has the right strengths. The right people in the right spots are critical to success.
 

To connect with Brea, click here: https://www.seniorlivingpros.com/strengths/

Listen to the episode

Let's Get Started

1

Book A Demo

Let’s find a time to chat to see if the Move-in Machine would be right for your website.

2

Easy Onboarding

Most of our partners were able to get our widgets onto their website in a week.

3

Enjoy Occupancy Growth

After just one month, you’ll see more tours & move-ins generated from your website.

Book A Demo
Try the Tools

#14: Julie Podewitz — Everyone Needs To Know Your Mission, Vision, Values

#14: Julie Podewitz — Everyone Needs To Know Your Mission, Vision, Values

Julie Podewitz, chief sales officer for Vitality Senior Living, chats with Luke about why everyone — residents, their family members, and employees — needs to know and understand your company’s mission, vision, and values.

And, Julie just published a book: Solving the Occupancy Puzzle. 

Listen to the episode

Let's Get Started

1

Book A Demo

Let’s find a time to chat to see if the Move-in Machine would be right for your website.

2

Easy Onboarding

Most of our partners were able to get our widgets onto their website in a week.

3

Enjoy Occupancy Growth

After just one month, you’ll see more tours & move-ins generated from your website.

Book A Demo
Try the Tools

#13: Loe Hornbuckle — Are Boutique-Style Homes Better For Seniors?

#13: Loe Hornbuckle — Are Boutique-Style Homes Better For Seniors?

Loe Hornbuckle, Co-founder of GoodHorn Capital and CEO of Sage Oak Assisted Living & Memory Care, believes that smaller, boutique-style homes and facilities are better for senior care. In this episode, he explains why.

Listen to the episode

Let's Get Started

1

Book A Demo

Let’s find a time to chat to see if the Move-in Machine would be right for your website.

2

Easy Onboarding

Most of our partners were able to get our widgets onto their website in a week.

3

Enjoy Occupancy Growth

After just one month, you’ll see more tours & move-ins generated from your website.

Book A Demo
Try the Tools

#12: Kelly Ornberg — What Makes A Marketing Conference Successful

#12: Kelly Ornberg — What Makes A Marketing Conference Successful

In this episode, Luke talks with Kelly Ornberg, senior vice president of marketing and strategy for Bridge Senior Living, about what Bridge Senior Living is doing and how they just finished a successful marketing conference.

Listen to the episode

Let's Get Started

1

Book A Demo

Let’s find a time to chat to see if the Move-in Machine would be right for your website.

2

Easy Onboarding

Most of our partners were able to get our widgets onto their website in a week.

3

Enjoy Occupancy Growth

After just one month, you’ll see more tours & move-ins generated from your website.

Book A Demo
Try the Tools

#11: How To Quit Guessing Your Ad Budget

#11: How To Quit Guessing Your Ad Budget

Click this link to download the free “How to quit guessing your ad budget” framework: https://rebrand.ly/ad-budget

In this episode, Dallas and Luke chat about why you need to quit guessing your ad budget. Instead, use a framework that saves money and brings more move-ins.

Listen to the episode

Let's Get Started

1

Book A Demo

Let’s find a time to chat to see if the Move-in Machine would be right for your website.

2

Easy Onboarding

Most of our partners were able to get our widgets onto their website in a week.

3

Enjoy Occupancy Growth

After just one month, you’ll see more tours & move-ins generated from your website.

Book A Demo
Try the Tools

#10: Christy Van Der Westhuizen — How MBK Senior Living Had Their Biggest Move-In Month Ever

#10: Christy Van Der Westhuizen — How MBK Senior Living Had Their Biggest Move-In Month Ever

Christy Van Der Westhuizen, VP of Sales and Marketing for MBK Senior Living, talks about what MBK did to have their biggest move-in month ever. Her advice will help you achieve the same goal too.

Listen to the episode

Let's Get Started

1

Book A Demo

Let’s find a time to chat to see if the Move-in Machine would be right for your website.

2

Easy Onboarding

Most of our partners were able to get our widgets onto their website in a week.

3

Enjoy Occupancy Growth

After just one month, you’ll see more tours & move-ins generated from your website.

Book A Demo
Try the Tools

#9: Carmen Davailus — Why Better Photography Helps Your Marketing

#9: Carmen Davailus — Why Better Photography Helps Your Marketing

Carmen Davailus is a senior living photographer, and she shares exactly what you need to do in order to improve the photography in your marketing and why that’s important.

Listen to the episode

Let's Get Started

1

Book A Demo

Let’s find a time to chat to see if the Move-in Machine would be right for your website.

2

Easy Onboarding

Most of our partners were able to get our widgets onto their website in a week.

3

Enjoy Occupancy Growth

After just one month, you’ll see more tours & move-ins generated from your website.

Book A Demo
Try the Tools